![]() ![]() ![]() So if you’re a streamer, you’ve got an engaged chat, because of the norms and culture that’s been set. I also mean the behavior of being in a community. And that is the thing that’s really hard to build. We’ve been able to build something that transcends technology, which is the community. It isn’t something that’s part of our business and company, it is our business and company. Who’s been in the game for 16 years? I think the other thing is focus. We’ve been doing this for a long time, 16 years. ![]() Why do you think that is?ĭelphin: Part of it, I think, is our history and expertise. TechCrunch: There’s been a lot of chatter about other streaming platforms like YouTube or Kick, but Twitch still dominates livestreaming. In an interview with TechCrunch, Twitch’s Chief Marketing Officer Rachel Delphin discussed how creator feedback shapes the platform’s policy decisions, and why investing in the Twitch community is so vital as livestreaming competitors gain popularity. The platform also lifted restrictions on simulcasting for mobile short-form video platforms, like Instagram and TikTok, last year.Īllowing simulcasting is the latest in Twitch’s apparent pivot away from exclusivity - a move that streamers have been pushing for as the creator industry evolves to demand a diversified online presence. Partners were forbidden from streaming to any rival platform, like YouTube or Facebook, until Twitch lifted its exclusivity clause last year. Simulcasting, or streaming on Twitch and any of its rival platforms at the same time, was banned for much of the platform’s history. We’ve announced that you can simulcast on ANY live streaming service!Ĭheck out our new guidelines and FAQ here: #TwitchConVegas □ /dE4XJEtdAw ![]()
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